Peter is the founder and CEO of Peak Design, a San Francisco-based company he started in 2010 that makes photography, outdoor, and lifestyle gear. The idea for Climate Neutral was born of the acute awareness of his company's increasing footprint, the very strong desire to do something concrete about it, and a growing realization that emissions reductions weren't enough. Peak Design has provided the initial seed funding and its team has played an instrumental role in turning this dream into a reality.