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Inveniam viam aut faciam

- Hannibal Barca


The ski industry’s 2018 pre-season media reel dramatizes the battle royal between Alterra Mountain Company and Vail Resorts in their quest to become Colorado’s undisputed “king-of-the-ski-hill”.

These large corporations hold tenure in a sport where idiosyncrasy is historically celebrated. When gold was discovered in Colorado circa 1859, miners and prospectors used crude skis to cross mountain passes and battle snowdrifts. Those frontiersman and their primitive planks were harbingers of a world-class ski culture; in the early 20th century, Norwegian champion Carl Howelsen brought ski jumping to the western slopes, and later, 10th Mountain Division “Ski Troops” returned from WWII and popularized the sport. Over 175 recreational ski areas have graced the spruced slopes of the state’s jagged Rockies, many of them experiencing rapid stints of boom-or-bust reminiscent of the area’s gold mines. “Mismanagement, financial issues, inconsistent snowfall, and insufficient clientele" Local ski hills nucleated mountain communities and provided residents with affordable access to the slopes.

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