Aug 17, 2018
Erika Lemay Partners with The Outdoor Journal
"Every show is literally a life defying moment – and she makes it look easy" - Sky Dancer, Erika Lemay officially becomes a brand ambassador for The Outdoor Journal & Voyage
The Outdoor Journal
This partnership will result in Erika working with The Outdoor Journal, its partners, contributors and ambassadors to create a truly unique strand of content. Focusing on the body, and how, with hard work and understanding, anything is possible within the many adventure sports that we cover around the world.
“the importance of applying this knowledge could be invaluable”
Speaking of the partnership, Sean Verity, Director of Content Strategy said: The experience and knowledge that Erika has, both with regards to understanding your body and its capabilities is fascinating. However, its also very interesting to think about how this expertise can lend itself to various disciplines. Climbing is an obvious example, and the importance of applying this knowledge could be invaluable, possibly the difference between life and death to amateur and professional athletes alike.
Outdoor Journal Editor-in-Chief and Founder, Apoorva Prasad said “having known Erika for some time, I’m always fascinated by how her hectic travel lifestyle translates into wellbeing, fitness, health and also outdoor adventure, which are all values that we promote. She is an incredible example of how someone can achieve great things while being true to themselves, and it is an honor to have her join us.”
Canada born Erika Lemay has become a beautifully disruptive icon in the world of live performance, using her body in ways that defy both gravity and human possibilities. Her journey has taken her from her first ballet class at the age of four, to worldwide success and accolades. Erika is recognised as a world-class artist, although her lifestyle is one of an Olympic athlete, with strenuous hours of daily training and performances across all five continents with no off-season.
Erika is living proof that work ethic and daily discipline, can give one the freedom to live an extraordinary life.
“Poetry doesn’t have to be expressed with words”
As the creator of Physical Poetry, Erika claims that: “Poetry doesn’t have to be expressed with words”. She is also a highly-coveted brand ambassador, public speaker and cause activist. She has performed extensively as a soloist guest star with Cirque du Soleil and is an Arts Ambassador with the non-profit Pensare Oltre. Vanity Fair even nominated Erika as the New Queen of Circus in an interview featuring exclusive pictures by legendary photographer and Hollywood icon-maker Douglas Kirkland, who’s latest book ‘Physical Poetry Alphabet’ is a tribute to Erika’s work.
In 2012, in the midst of a brilliant career and with awards from some of the most important competitions in her field, Erika embarked on a new challenge: a complete One-Woman Show, designed to create a true connection with the audience, pushing her boundaries through this 75 minute acrobatic performance.
A previous example of Erika’s writing can be found here: How to Use Your Body: Learn from world renowned artist Erika Lemay
The Outdoor Journal & Voyage is a global adventure lifestyle media and travel startup that aims to inspire and enable audiences around the world.
For more on this exciting development and everything coming up at The Outdoor Journal & Outdoor Voyage, visit their websites: www.outdoorjournal.com
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