Oct 20, 2019
Introducing Climate Neutral Certified
A little over a year ago, I co-founded an organization called Climate Neutral. The intent of this organization is to create, distribute, and certify a label that we call Climate Neutral Certified.
The Outdoor Journal supports the Climate Neutral initiative. However, our editorial team was not involved in the writing, editing or fact-checking of this article. The author of this article is Peter Dering, CEO Peak Design + Co-Founder Climate Neutral.
You’re probably familiar with other labels like 1% For The Planet, Certified Organic, and Certified B-Corp. These labels tell us something about the products we buy or the business we support. When you see the Climate Neutral Certified label on a product, it means that the business displaying it has measured their carbon footprint, reduced what they reasonably can, and then offset the rest. In a world where climate change exists and is a legitimate threat to our children’s way of life, we strongly believe that this should be the minimum standard for all companies. We should stop emitting carbon without paying the cost to clean it up.
Peak Design sews backpacks in Vietnam and ships them all over the world. Sure…we use recycled materials, we’re conscientious about our packaging, we make products that last, and we try to avoid air freight. But the fact is, no matter how intensively you focus on reducing your footprint, it persists. The notion that we can reduce our way out of our carbon problem is a farce.
The incredible thing is that we can still take responsibility for that carbon. We can measure it (approximately). After we’ve reduced it (reasonably), we can offset it. That’s right. We can offset it.
“isn’t this the least we can do?”
It is possible for Peak Design to create carbon emissions across the globe, yet sequester an equivalent amount by some other means. Means such as planting and maintaining a field of seagrass off the coast of Puerto Rico. Or by covering a decommissioned landfill in South Carolina. Or subsidizing wind farms in India, which lessens the coal generation necessary to power that country. There are all sorts of ways that Peak Design, and every company in the world (and every individual, for that matter), can truly and verifiably offset our carbon impact. And if this climate change thing as real as all those scientists are saying…isn’t this the least we can do?
That’s what I thought. I especially thought this when at the end of 2017, Peak Design measured its carbon footprint and found we were responsible for about 20,000 tons (we rounded up significantly). The crazy thing is that it cost us only $60,000 to offset that entire carbon footprint, and that was on $30m worth of sales. It very loudly begged the question…. ”why isn’t everyone doing this?”
You can support Climate Neutral’s Kickstarter campaign here.
Climate Neutral Certified is the result of asking that question and realizing that most people and companies have no idea how large their carbon footprint is, and have even less of an idea about how much it might cost to eradicate it.
This is our effort to make everyone aware that they can do something about their impact, and it has been all-consuming. Prior to the launch of this campaign, 50 businesses have signed up. And a 175 more are lying in wait. We want to get thousands of businesses to sign up during the course of this campaign, and it will take individuals spreading the word to make this happen.
“I wish there was something I could do about climate change.”
Hundreds of thousands of people have supported Peak Design through Kickstarter or as a customer over the last 9 years, and I am grateful for that. I would be even more grateful if you visit the Climate Neutral kickstarter page, and support this campaign. This is a solution that has the potential to scale big enough to actually make a dent in this seemingly intractable problem. If you’re anything like me, you’re tired of wringing your hands and saying “I wish there was something I could do about climate change.” Back this campaign, and you will be doing something about it.
I am grateful for the opportunity to help alleviate climate change, and I am grateful to all of you for the support you have ushered in over the years. That support is the reason I have this opportunity. I will do all I can to make the most of it.