logo

The most dangerous worldview is the worldview of those who have not viewed the world.

- Alexander von Humboldt


image

Gear

Feb 28, 2017

5 Brands at ISPO 2017 NOT Just Jumping on the “Eco-Bandwagon”

ISPO Munich 2017 had no shortage of technically advanced—and neon coloured, outdoor gear and clothing.

WRITTEN BY

Alyssa Fowler

But it was the brands with eco-friendly and sustainability embedded in their DNA that stood-out most.

Each year, over 2,600 international exhibitors in the outdoor, health and fitness, and adventure sports industry make their way to Munich to present their latest and greatest—at an overwhelmingly large event. Knowing the week (or this article) would not be long enough to spend time with every brand and list what they were bringing to the world for 2017, we were instinctively attracted to the brands sharing similar core values as us at The Outdoor Journal.

Experience, enjoy and above all protect the outdoors.

lifestyle_angostura_phil_1
Photo courtesy of Berg Outdoor

While some companies have seemed to hop on the “eco-bandwagon” for marketing purposes (not that it’s necessarily a bad thing, we’ll take their efforts either way), it was those that have these principles embedded everything they do that stuck out most during ISPO Munich 2017.

Patagonia

It comes as no surprise that Patagonia would be on this list. Known for decades as a heavyweight in the the outdoor industry as a company who’s pushed the boundaries on what a company should be and what it should stand for—especially by anyone who’s read Let My People Go Surfing, Patagonia has continued to question how they produce and how that affects the planet.

At this year’s ISPO, the Patagonia stand was not dedicated to their new ‘top of the line’ products and advances in design, but highlighted something that should go entirely against what a brand trying to sell, sell, sell, would do—get people to fix what they already own.


Worn Wear

The idea: take care of the clothes you already have so you don’t have to buy more. They also emphasise the stories behind your favourite clothes and how important it is to keep those memories—along with the jacket that you made them with.

Patagonia If it's broke

Patagonia CEO, Rose Marcario notes that this can be seen as a radical act, “fixing something we might otherwise throw away is almost inconceivable to many in the heyday of fast fashion and rapidly advancing technology, but the impact is enormous.” She said in a press release that “as individual consumers, the single best thing we can do for the planet is to keep our stuff in use longer.”

This year, they’ll be touring around in busses, not only to colleges, to fix your clothes for free and educate people on the benefits as they go. Find out where they’re going and when they’ll be close to you!
USA tour dates
European tour dates starting March 24th and will be announced March 9th (stay tuned!)

Berg Outdoor

Born in Portugal in 2002, Berg Outdoor understands that as an outdoor brand, protecting nature needs to be one of their main interests. They are a member of the European Outdoor Conservation Association (EOCA), raising funds to give directly to conservation projects. Their efforts to find the ideal balance between the high-quality products expected by their consumers and the need to contribute to the planet was clear in their latest ISPO award winning sneaker.

The Jindo
A functional, reinvented version of the original model made 100% from natural and recyclable materials, including artisanal Portuguese Burel wool and cork.

More about who Berg Outdoor is and what they do here.

Houdini

For many years, this Swedish company has been trying to redefine what consumption should be for people. Not only do they rent shell garments and offer second-hand clothes for sale in their stores, thus enabling more people to use fewer products, but have focused their efforts on promoting a circular economy, where products are produced, used and disposed of in a circular system instead of a linear. They have devoted themselves to using as many recycled materials as possible (often from their worn-out products), and making their products easily repaired or recycled after use—no waste. They have even teamed up with Albaeco and the Stockholm Resilience Centre to initiate a holistic environmental evaluation: the first ever corporate Planetary Boundaries Assessment.

rental_3110 Houdini
Introducing rentals in 2013, it is now possible to rent shell garments from all Houdini stores. Photo courtesy of Houdini

Two of their most recent, highlighted products coming out later this year:

Made to move
“Made to Move” with the Houdini Rollercaoster

Rollercoaster
A completely circular product. It’s made from recycled polyester and is fully recyclable. The jacket also features a wax-based water repellent that’s completely free of fluorocarbon (a toxic substance often used as a coating or inside the fabrics themselves which causes harm to both people and the environment). The coat is designed to be easily repairable, but is also intended to be a breakthrough in it’s wearer feeling free to move more than any other before it.

“When we created our most advanced hard shell we wanted to change the way it feels to wear a shell. To achieve a feeling of full freedom of movement, we had to rethink the foundations of the design process. Instead of a traditional 2-dimensional pattern construction, we decided to drape the garment from a single piece of fabric on a body replicating the movements of mountaineering and freeride skiing.” says Jesper Danielsson at Houdini Design Team.

The Cloud
This progressive insulation garment is fully recyclable—at the same level as a polyethylene terephthalate (PET) bottle, and made with recycled polyester. Also using the same fluorocarbon-free water repellant as the Rollercoaster, it is designed to keep you warm and dry whether you’re walking around the city or on a mountaineering expedition. It’s many buttons even enables the wearer to transform it into a blanket, elephant foot for your sleeping bag, a pillow and a baby sleeping bag.

Find out more about all the projects Houdini is involved in to protect our most valuable resource here.

Picture Organic Clothing

Started by three childhood friends from very different backgrounds, the goal was to build their dream outerwear company up from a base of being an environmental action outdoor brand—all product design and principles had to stem from that purpose. They are continuously challenging design practices which has earned them multiple product innovation awards at ISPO, their latest highlight being their most eco-friendly wetsuit.

Picture Organic wetsuits

Picture organic wetsuitPicture Eco Suits
Searching for an alternative to the rarely recyclable and polluting neoprene found in most wetsuits (other companies like Patagonia and Vissla making a big push towards this being set as the norm in wetsuits as well), they cut their carbon footprint in half by inventing NaturalPrene stretch technology—85% natural rubber from a Malaysian plantation and 15% synthetic chlorine-free rubber (made from plants), and adding micro particles to allow it to stretch up to 4 times its size. It boasts maximum comfort and ultra-fast drying. They have the suits available in a wide-range of styles and for both men and women.

For the story behind Picture Organic Clothing and everything else they’re up to, check out their website.

prAna

responsible-forrest-rtPrAna
Forests before fabrics. Photo courtesy of PrAna.

As they’ve done for more than 20 years, this Californian brand centres itself around clothing and gear made with intention—carefully designing every detail to both complement people’s active lifestyles while still considering the needs of tomorrow. Their very first products were even labelled with homemade tags made from recycled paper and the orders shipped in leftover fruit boxes from local grocery stores. As of one of the first major apparel companies to offer Fair Trade certified clothing, they have continued with their commitment in offering more bluesign® certified lines, introducing the use of traceable, responsible down (according to the independent Responsible Down Standard – RDS) and PFC-free durable water repellent (DWR) into production. They have also done a lot of work to promote working with hemp in their own clothes and trying to give it a new, up-graded reputation in the industry.

responsiblePrAna
PrAna products are 100% Responsible Down. Photo courtesy of PrAna.

Hemp
Being called a “kind of wonder crop”, hemp doesn’t require any chemical pesticides, fertilisers or treatments during cultivation, harvest and processing. This makes it safer for the farmers that grow it as well as the land it’s grown on and makes it easier for people to answer the questions consumers are starting to care more about: where did this come from and what is its impact?

To find out more about PrAna’s commitment to sustainability and all the many ways they’re making a difference, head to their website.

Are there any brands we didn’t speak to that you think have always had eco-consciousness and sustainability at the core of what they do? Let us know who they are and why in the comments.

 

Feature image courtesy of Berg Outdoor.

Continue Reading

image

Adventure Travel

Jul 31, 2018

Kayaking’s Elite Return to India at the Malabar River Festival

During the week of July 18th to 22nd, the Malabar River Festival returned to Kerala, India with one of the biggest cash prizes in whitewater kayaking in the world.

image

WRITTEN BY

Brooke Hess

A $20,000 purse attracted some of the world’s best kayakers to the region for an epic week battling it out on some of India’s best whitewater.

The kayaking events at Malabar River Festival were held on the Kuttiyadi River, Chalippuzha River, and the Iruvajippuzha River, in South India on the Malabar Coast. The festival was founded and organized by Manik Taneja and Jacopo Nordera of GoodWave Adventures, the first whitewater kayaking school in South India.

Photo: Akash Sharma

“Look out for these guys in the future because there are some future stars there”

One of the goals of the festival is to promote whitewater kayaking in the state of Kerala and encourage locals to get into the sport. One of the event organizers, Vaijayanthi Bhat, feels that the festival plays a large part in promoting the sport within the community.  “The kayak community is building up through the Malabar Festival. Quite a few people are picking up kayaking… It starts with people watching the event and getting curious.  GoodWave Adventures are teaching the locals.”

Photo: Akash Sharma

Vaijayanthi is not lying when she says the kayak community is starting to build up.  In addition to the pro category, this year’s Malabar Festival hosted an intermediate competition specifically designed for local kayakers. The intermediate competition saw a huge turnout of 22 competitors in the men’s category and 9 competitors in the women’s category. Even the professional kayakers who traveled across the world to compete at the festival were impressed with the talent shown by the local kayakers. Mike Dawson of New Zealand, and the winner of the men’s pro competition had nothing but good things to say about the local kayakers. “I have so much respect for the local kayakers. I was stoked to see huge improvements from these guys since I met them in 2015. It was cool to see them ripping up the rivers and also just trying to hang out and ask as many questions about how to improve their paddling. It was awesome to watch them racing and making it through the rounds. Look out for these guys in the future because there are some future stars there.”

Photo: Akash Sharma

 

“It was awesome because you had such a great field of racers so you had to push it and be on your game without making a mistake”

Vaijayanthi says the festival has future goals of being named a world championship.  In order to do this, they have to attract world class kayakers to the event.  With names like Dane Jackson, Nouria Newman, Nicole Mansfield, Mike Dawson, and Gerd Serrasolses coming out for the pro competition, it already seems like they are doing a good job of working toward that goal! The pro competition was composed of four different kayaking events- boatercross, freestyle, slalom, and a superfinal race down a technical rapid. “The Finals of the extreme racing held on the Malabar Express was the favourite event for me. It was an epic rapid to race down. 90 seconds of continuous whitewater with a decent flow. It was awesome because you had such a great field of racers so you had to push it and be on your game without making a mistake.” says Dawson.

Photo: Akash Sharma

The impressive amount of prize money wasn’t the only thing that lured these big name kayakers to Kerala for the festival. Many of the kayakers have stayed in South India after the event ended to explore the rivers in the region. With numerous unexplored jungle rivers, the possibilities for exploratory kayaking are seemingly endless. Dawson knows the exploratory nature of the region well.  “I’ve been to the Malabar River Fest in 2015. I loved it then, and that’s why I’ve been so keen to come back. Kerala is an amazing region for kayaking. In the rainy season there is so much water, and because the state has tons of mountains close to the sea it means that there’s a lot of exploring and sections that are around. It’s a unique kind of paddling, with the rivers taking you through some really jungly inaccessible terrain. Looking forward to coming back to Kerala and also exploring the other regions of India in the future.”

 

For more information on the festival, visit: http://www.malabarfest.com/

Subscribe here: https://www.outdoorjournal.com/in/subscribe/

loadContinue readingLess Reading

Recent Articles



Painting On-Piste: James Niehues is Skiing’s Cartographer

Illustrator James Niehues has produced exquisite, hand-painted trail maps for ski resorts as far afield as Portillo, Chile, and Vail, Colorado since the late 1980s. His crowdfunded coffee table book just became Kickstarter’s most successful art-illustration project ever.

Mega Swell: Big Wave Windsurfing at JAWS.

With conditions too radical and dangerous for competition, the world’s top windsurfers sail down the biggest waves ever at Jaws.

Not Your Father’s Ski Trip: Jackson Hole, WY

Inspired by images of her dad’s Jackson Hole college ski trip, the author heads north to tour the Tetons and tack a few pictures to the family scrapbook.