Actionable Storytelling – More Than Just Advertising
Actionable Storytelling – More Than Just Advertising
Calling all winter Gear Brands! It’s time for our Great Gear Review and Giveaway!
The call for products for our highly-anticipated Great Gear Guide and Giveaway special feature for winter 20/21 is underway! It is a great opportunity to put your gear in the hands of our editorial team or ambassador athletes to trial your products, write about their experience, and engage with our international audience of outdoor enthusiasts! At the end of the program, we give it all away to our most active audience members! This is a quick and affordable way to experience our unique Actionable Storytelling approach. Click here to learn more, and then contact us right away as space is limited.
You Are More Than Just an Advertiser
At The Outdoor Journal, we work in Actionable Storytelling Sponsorships. Whether it is your brand’s story or a story that aligns with your brand, our mission is to engage your brand with an active audience of your ideal customers. We advocate longer partnerships and approach all sponsorship propositions with the same staged approach. And we make every sponsorship actionable to our audience by making your presence on our website part of the story and relevant to the reader’s journey.
Stage 1: Getting to Know Your Goals and Objectives
Even our approach to selling is different. The Outdoor Journal takes the goals and objectives of our partners seriously. That’s why we start every sponsorship conversation with a Discovery Meeting to learn what your near and long-term goals are, what a successful marketing campaign looks like to you, and how we will measure success. Then and only then, we can craft a program to ensure your goals and objectives are met.
Stage 2: Credible Editorial
The Outdoor Journal has been quoted by the worlds leading media outlets, such as the New York Times, Huffington Post, Quartz, Monocle, Washington Post, National Geographic, and Times of India who regularly link and quote The Outdoor Journal. This is largely due to our reputation for responsible and impactful reporting. Our network of collaborators includes eminent names in the outdoors industry, including explorers, athletes, writers, and journalists. We produce impactful, high-quality content, that can incorporate written pieces, videos, and images. This goal of this content is to serve as a catalyst for the future stages of any campaign.
Stage 3: Relevant Reach
The Outdoor Journal’s network of operators, contributors, and ambassadors, across a variety of disciplines, ensures that content will be distributed to the highest number of our most relevant users. Whether it’s surfing, climbing, scuba diving, or any number of outdoor activities, we use our partners and collaborators to reach those who will be interested in that specific content, and will therefore have greater value.
Stage 4: Lasting Engagement
Maintaining engagement and building an on-going relationship between the brand and the target audience. The Outdoor Journal uses the momentum acquired from stages 2 and 3 to build an ongoing campaign that builds an affinity with your brand.
Outdoor Journal Channels >300k and growing
Get more details on our programs, audience, and influence.
Click the link to download our
TOJ_StorytellingProspectus_2020
Contact us today for Discovery Meeting and learn how The Outdoor Journal can help you reach your marketing goals.
Cat Coughran, Director of Sales
cat@outdoorjournal.com
jeremy@outdoorjournal.com
