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All we have to decide is what to do with the time that is given us.

- JRR Tolkien

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Athletes & Explorers

Dec 05, 2018

Stephanie Gilmore’s 7th WSL World Title and a Wave of Attention that is Bigger than the Men’s

Three months after announcing equal pay for men and women, the World Surf League celebrates Stephanie Gilmore’s 7th World Title.

WRITTEN BY

Brooke Hess

On September 5th, 2018, the World Surf League announced plans for equal pay in men and women’s surf competitions in the 2019 season. This announcement was a huge step forward, not only for women’s surfing, but for women’s sport in general. The WSL had set the standard for equal pay in athletics.

Stephanie Gilmore (AUS) the WINNER of the 2018 Corona Open J-Bay at Supertubes, Jeffreys Bay, South Africa. Gilmore now wears the Jeep Leader Jersey after beating Lakey Peterson (USA) in the Final and takes over the Yellow Jersey from Peterson (USA). Photo: World Surf League.

This past year, the WSL had received negative feedback after a photo went viral of the Billabong Ballito Pro Junior Series male champion being paid twice as much as the female champion. Most social media users were upset with the pay disparity at the event, commenting on the photo as “blatant inequality” and “archaic discrimination”. However, some social media users argued in favor of the unequal payout. They argued that men’s athletics are viewed in the media more than women’s athletics, therefore bringing in more revenue, and justifying the pay disparity. A social media user commented on the Billabong Junior Series surf photo saying, “Surfing, like most sports is a predominantly male sport. More people watch the men’s surfing, more men surf than women.”

THE CHICKEN OR THE EGG?

Many people would ask, do more people watch men’s surfing because it is actually more interesting? Or, do more people watch men’s surfing because that is what the media has always streamed, and thus, audiences are more accustomed to watching the men’s style as opposed to the women’s? Valeria Perasso at BBC News puts it well, “audiences will not get excited about women’s sport as it gets minimal exposure in the media, and the media would justify the lack of coverage by saying that female athletics do not generate enough audience engagement.” The same is true with other sports as well. Managing Director of the Women on Boards advocacy group, Fiona Hathorn, says, “Had our culture been used to seeing women rather than men playing rugby or football for generations, we would find the idea of men playing sports rather novel.”

NO LONGER A RELEVANT QUESTION?

If you head over to Google, use their News Search and type in “WSL Surf World Championship”, “2018 Surfing World Championship”, “Surf World Title WSL”, or anything along those lines, an article on Stephanie Gilmore and her 7th world title will be the first article to pop up. Every time. This means, not only are women now starting to get the pay they rightly deserve, but they are starting to get the media attention that goes along with it.

It was just last week, that Stephanie Gilmore won her 7th world championship title, proving to the world that women’s surfing deserves just as much attention, respect, and prize money as men’s surfing. She is now tied with Layne Beachley for the women’s world record of most surfing world titles.

With all this being said about the inequality between women’s and men’s athletics, the second half of 2018 has been a major year for progression of equality in women’s surfing. Women are now getting paid the same as men, and with Gilmore’s 7th world title win, she is also getting the same media attention as the men.

Hats off to Sophie Goldschmidt, the World Surf League’s new (and first female) CEO for pushing for equality!

Cover Photo: World Surf League

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Travel

Mar 19, 2019

Is ‘Sidecountry’ a Four-Letter Word?

A team of Avalanche experts define the word, and discuss how to deal with the phenomena. Do we attempt to stop the sidecountry locomotive, or shape the definition and attempt to harness its power?

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This article originally appeared in The Avalanche Review, a trade and scientific journal serving the American Avalanche Association Membership. It was written by Scott Savage, Simon Trautman, Ethan Greene, and Doug Chabot.

Riding in the sidecountry is fun, and it is marketable. Google ‘sidecountry’ and you get 438,000 search results. As more people recreate in the sidecountry, ski areas promote it, equipment manufacturers capitalize on it, riders benefit through new technology and increased availability, the media eats it up, more people want the experience and WHAM! – we are lost somewhere in a very successful feedback loop. Ski area avalanche professionals and backcountry avalanche forecasters, however, are scratching their heads about how to deal with the phenomena; do we attempt to stop the sidecountry locomotive in its tracks or do we embrace the term, shape the definition to benefit our mission, and attempt to harness its branding power to educate the various user groups that recreate in terrain adjacent to ski areas?

One of the great slopes on Gornergrat with plenty of sidecountry opportunities, near the top, with the ever-distracting Matterhorn in the distance. Location: Zermatt. By Doc Searls Santa Barbara, USA

Currently, defining sidecountry is similar to defining pornography; people disagree on a formal definition but you know it when you see it. In our opinion, sidecountry is very useful term for describing a certain combination of human behavior and geography. It is intuitive because most people understand that sidecountry refers to the terrain adjacent to ski area boundaries. This terrain is easily accessed, easily “lapped”, and in many cases highly visible. Observing this reality and thinking about the term in a geographical and behavioral sense is important because it showcases the idea that sidecountry terrain is used differently than backcountry terrain, and as such, suggests that sidecountry users may have different needs than those traditionally addressed in avalanche education. We believe that using the term benefits avalanche professionals by allowing them to relate to audiences and be succinct when speaking, writing, or educating on sidecountry topics.

“Sidecountry is backcountry”

“Sidecountry is backcountry” is a recently coined phrase that is also highly descriptive and accurate regarding particular aspects of sidecountry. Sidecountry avalanche rescue is effectively a backcountry rescue – regardless of the proximity to a ski area, organized rescue may not arrive in time. Since ski areas do not perform avalanche hazard mitigation work in sidecountry terrain, the phrase is probably an effective tool to communicate avalanche danger, especially to novice and casual sidecountry users. “Sidecountry is backcountry” is a simple message that is easy to understand. There is power in this: power to educate, power to simplify, power to feel that one is addressing the problem. Unfortunately, we are not dealing with a simple problem or a singular, simple user group.

Ski areas do not perform avalanche hazard mitigation work in sidecountry terrain.

Novice, casual, and experienced sidecountry users have different levels of expertise, attitudes, decision-making techniques, and educational needs. In addition, novice and casual users are highly influenced by experienced users. A cursory look at recent sidecountry accident and near-miss reports reveals that experienced sidecountry users appear to be involved more frequently than the less experienced individuals. The experienced group generally visits the same sidecountry terrain frequently enough to become familiar with terrain features, may actively manage or mitigate avalanche hazard (slope cuts, cornice drops, etc.), and at times may have more intimate knowledge of the slope-scale snowpack structure and stability than local avalanche professionals. Most importantly, an “I’m going there because it’s there and I want to ski” attitude seems to be common; experienced users access the terrain and then decide whether to mitigate or avoid hazard or just forge ahead. Will telling these more risk tolerant individuals that “sidecountry is backcountry” reduce their risk? Will it help us communicate with them? Sidecountry may be the same as backcountry in some ways, but routine sidecountry users and backcountry users are disparate user groups.

Skilled, experienced professional avalanche educators can create effective sidecountry-specific educational programs and presentations. As we have learned while reaching out to snowmobilers, relevancy is everything. Just as force-feeding traditional avalanche education to someone who never gets off their sled is ineffective, so too is drawing a “backcountry box” around someone who skis out-of-bounds 50 days a year, but rarely or never uses skins or established backcountry stability evaluation and decision-making techniques. Sidecountry is a growth market for snow sports equipment and clothing manufacturers, and these companies may be interested in supporting educational and outreach efforts to sidecountry users (their customers). Instead of abandoning or over-simplifying the term, maybe the ski and avalanche community would be well served to take advantage of the strong, established sidecountry brand by partnering with the media and outdoor gear retail industry to accomplish the following:

  1. Define sidecountry as the unique geographical and behavioral issue that it is, focusing on the specific dangers associated with sidecountry recreation
  2. Identify and define specific user groups
  3. Tailor, market, and promote user group specific educational programs

The term ‘sidecountry’ is descriptive, intuitive, and useful. We agree with the recent NSAA Journal Editorial “There’s No Such Thing as ‘Sidecountry’ ” that the avalanche and snowsports communities must better communicate that riders are on their own when they leave ski area boundaries. Our common goals are to educate the public on the inherent risk of avalanches outside that boundary and to help users reduce their risk in this terrain. In our opinion, we can enhance communication by acknowledging the difference in behavior and risk tolerance between user groups, by identifying and targeting the needs of those groups, and by partnering with those that have the marketing and promotional power to deliver the message.

Read Next: Charge Hard, Stay Smart: Guidebook Guru, Fritz Sperry, on Safety in Avy-Prone Backcountry.

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