A true conservationist is a man who knows that the world is not given by his fathers, but borrowed from his children.

- John James Audubon



Nov 16, 2018

Rivian: A New Breed of Electric Vehicles, Taking Adventurers to Places that Tesla Cannot

On Wednesday the 14th November, The Outdoor Journal was given an exclusive first peek at Rivian's new all-electric vehicle. This upcoming announcement is worth paying attention to.


Sean Verity

Since this article was first published, the Rivian embargo has ended, and The Outdoor Journal has published the full story. You can read it here.

At the end of this month, at the LA Auto Show, a new way to explore the world will be unveiled by Rivian. A company that you’ve probably never heard of, but has been busy for 9 years “developing vehicles and services that inspire people to get out and explore the world“. Until the unveil happens and the embargo that we’re held to ends, there is very little that The Outdoor Journal can tell you, but we can try and get you excited.

“to be used, to get dirty”

The company positions itself as aspirational, as many other manufacturers do, such as Tesla, Mercedes, BMW, and Jaguar. However, this is where the similarities between Rivian and these brands end. As explained to The Outdoor Journal, Rivian’s products are designed to sit at the cross section between being both aspirational and invitational (as opposed to presentational). Functionality is key to Rivian, the vehicles to be released will take us off road, and help us explore the world in a way that does not harm the environment. As Rivian Founder, RJ Scaringe explained during The Outdoor Journal’s sneak peak, the company is building vehicles that are designed “to be used, to get dirty”.

The company aims to enable adventure, enable activities, and enables you to go places. “Enable” is a word that RJ Scaringe repeated, again and again, during Wednesday’s event. The Outdoor Journal does not pretend to represent petrol heads, therefore this is a key word. When RJ used the word “Enable”, it spoke to us directly. How will Rivian empower us, and people like us to do the things that we love doing? How will it help us explore the world in a way that isn’t harmful, but also enhance the experience? Will we be able to trust these vehicles to take us to some of the most remote places in the world? We’ll be able to tell you more by the end of this month, but for now we believe it’s worth getting excited about.

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Why We Do This

Apr 22, 2019

Earth Day and Earth Week: What Can you Expect From The Outdoor Journal?

Why the world's biggest environmental movement is important to us, an introduction to the Outdoor Voyage, and a sneak peek of The Outdoor Journal's Earth Week content to come.



The Outdoor Journal

“To educate and inspire all people to experience, enjoy and protect wilderness.”

This is The Outdoor Journal’s mission statement, and during Earth Day and Earth week, when appropriate levels of attention are being paid to the state of our world, and its plight, we will do everything that can to harness that momentum.

The Outdoor Journal is a call to action. We believe in clean air and blue skies. We believe in unpolluted rivers and plastic-free oceans, in pristine rainforests, clean beaches, green hills and open grasslands. We believe in living sustainably, ethical lives, in respect of the planet that has always provided for us. We believe in one Earth, with no nationalities and invented borders. We believe in saving whales and sharks, tigers and orangutans, bears, bees, baobabs and blackwoods. We believe in saving forests and wilderness areas now whilst we still can.

Australian ultra-runner Samantha Gash ran across India to raise money for education in India. The Outdoor Journal partnered with her and asked our ambassador Jonty Rhodes, former South African cricketer and coach, to help highlight her cause.

As you are here, reading this, we hope that you believe in the same thing.

Over the course of the next week, we are going to publish great content so that we play our part in raising awareness. The below will turn to links when each article is published:

Introducing The Outdoor Voyage

Whilst you’re here, given you believe in our mission, we would love to introduce you to The Outdoor Voyage – our booking platform and online marketplace which only lists good operators, who care for sustainability, the environment and immersive, authentic experiences. All listed prices are agreed directly with the operator, and we promise that 86% of any money spent ends up supporting the local community that you’re visiting. Click the image below to find out more.

Cover Photo: A ‘Blue Marble’ image of the Earth taken from the VIIRS instrument aboard NASA’s most recently launched Earth-observing satellite – Suomi NPP. This composite image uses a number of swaths of the Earth’s surface taken on January 4, 2012. The NPP satellite was renamed ‘Suomi NPP’ on January 24, 2012 to honor the late Verner E. Suomi of the University of Wisconsin.
Image Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring

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