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The mountains are calling and I must go, and I will work on while I can, studying incessantly.

- John Muir

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Editor's Letters

Aug 14, 2018

Welcome to the new OutdoorJournal.com

A reflection of our new team and iterative process of regular updates to our design, editorial content, business model and much more.

WRITTEN BY

Apoorva Prasad

In order to achieve our long-term goals, we’ve had to learn some hard lessons, undertake pivots and become more of a tech startup than “just a magazine”. I’ve personally had to go from being “just a journalist” to being the CEO of a tech startup, raise outside funding and relearn software development, nearly 20 years after I quit engineering school in Maryland to climb in the Himalayas, travel and become a storyteller.

You’ll start to see a brand new look to our website and other properties, as well as be able to undertake trips on The Outdoor Voyage (www.outdoorvoyage.com), which we’re also launching via trip pages on The Outdoor Journal itself.

Call us what you will, but The Outdoor Journal & Voyage stands for one thing: to educate, inspire and enable all peoples to enjoy, experience and protect wilderness.

This is also an acknowledgement of the reality that the media industry as we knew it for the last hundred years is essentially dead, that nearly all advertising dollars are scooped up by Facebook and Google today, not independent media businesses like ours; as well as the fact that our readers have constantly asked us who the best travel companies are, globally, and how they could book with them. Our business model is henceforth evolving into a hybrid travel + media model, where a sales commission from a scalable travel booking business is what (we hope) will fund our honest, authentic and independent editorial journalism. Importantly, our marketplace side seeks to promote ethical travel and sustainable development in local communities globally – a mission that received a boost when Booking.com awarded us their second-highest startup grant award last December. Some links you follow may earn us a commission, and we will continue to have some sponsored content or advertising on our channels, but we will always strive to be transparent and explicit about what’s honest, genuine journalism, and what’s not – a rarity in most travel and outdoor media.

We’ve remained a family & friends-funded startup, but sometimes we pitch ourselves to investors calling it a future “Wirecutter for adventure travel” and other times, a potential “NatGeo + Expedia for Adventure”. Call us what you will, but The Outdoor Journal & Voyage stands for one thing: to educate, inspire and enable all peoples to enjoy and experience wilderness. That is our purpose, and we will continue to build and grow towards goals that help us achieve it.

It’s been a long journey, and I invite you to retrace my steps by reading all of the previous Editor’s Letters, which can be found under The Journal.

Finally, should you wish to support our journalism, and everything we stand for, please subscribe to our print magazine here.

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Why We Do This

Apr 22, 2019

Earth Day and Earth Week: What Can you Expect From The Outdoor Journal?

Why the world's biggest environmental movement is important to us, an introduction to the Outdoor Voyage, and a sneak peek of The Outdoor Journal's Earth Week content to come.

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WRITTEN BY

The Outdoor Journal

“To educate and inspire all people to experience, enjoy and protect wilderness.”

This is The Outdoor Journal’s mission statement, and during Earth Day and Earth week, when appropriate levels of attention are being paid to the state of our world, and its plight, we will do everything that can to harness that momentum.

The Outdoor Journal is a call to action. We believe in clean air and blue skies. We believe in unpolluted rivers and plastic-free oceans, in pristine rainforests, clean beaches, green hills and open grasslands. We believe in living sustainably, ethical lives, in respect of the planet that has always provided for us. We believe in one Earth, with no nationalities and invented borders. We believe in saving whales and sharks, tigers and orangutans, bears, bees, baobabs and blackwoods. We believe in saving forests and wilderness areas now whilst we still can.

Australian ultra-runner Samantha Gash ran across India to raise money for education in India. The Outdoor Journal partnered with her and asked our ambassador Jonty Rhodes, former South African cricketer and coach, to help highlight her cause.

As you are here, reading this, we hope that you believe in the same thing.

Over the course of the next week, we are going to publish great content so that we play our part in raising awareness. The below will turn to links when each article is published:

Introducing The Outdoor Voyage

Whilst you’re here, given you believe in our mission, we would love to introduce you to The Outdoor Voyage – our booking platform and online marketplace which only lists good operators, who care for sustainability, the environment and immersive, authentic experiences. All listed prices are agreed directly with the operator, and we promise that 86% of any money spent ends up supporting the local community that you’re visiting. Click the image below to find out more.

Cover Photo: A ‘Blue Marble’ image of the Earth taken from the VIIRS instrument aboard NASA’s most recently launched Earth-observing satellite – Suomi NPP. This composite image uses a number of swaths of the Earth’s surface taken on January 4, 2012. The NPP satellite was renamed ‘Suomi NPP’ on January 24, 2012 to honor the late Verner E. Suomi of the University of Wisconsin.
Image Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring

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Jess Roskelley, David Lama and Hansjörg Auer: How the World Reacted.

On Friday, the world was forced to come to terms with the passing of three climbing pioneers. Perhaps the biggest loss to the outdoor community in decades, respects were paid from around the world.

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