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Mountain Hardwear

Michelle Parker, Ski Superstar

Michelle Parker, Ski Superstar

When she’s not jamming on her ukulele, Michelle Parker is shredding slopes all around the world. One of the most versatile and dominant skiers out there, Parker is a Red Bull athlete who’s starred in numerous ski films, winning many awards and even more hearts. Michelle Parker, 20,

Virgin Earth: Mike Libecki Heads Back to Greenland to Climb Massive Tower

Virgin Earth: Mike Libecki Heads Back to Greenland to Climb Massive Tower

Standing over 1,000 feet taller than Yosemite’s El Capitan, the tower that Mike Libecki, Ethan Pringle, Keith Ladzinski and Andy Mann are hoping to climb over the next month is the kind of thing most climbers dream of. In a remote corner of Greenland, they’ll battle the

Outdoor Brand Columbia Launches in India

The world's second largest outdoor apparel brand opens its first store in New Delhi's Saket Select Citywalk mall. Columbia Sportswear Co. , a leading US brand in active outdoor apparel opened its first South Asian flagship store in New Delhi's Saket Select Citywalk Mall on

Why do we need brand names for outdoor sports?

Out in the wilderness or up on the mountains, if you don’t want to risk your safety, go for tested and approved equipment from the world’s top makers Brands know how to transform a ‘need’ into a ‘want’ with attractive elements of desire and novelty. That’s marketing.