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The Entire World is a Family

- Maha Upanishad

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Editor's Letters

Dec 14, 2017

Editor’s Letter. Issue 14. Winter 2017.

“Memory conspires against nature. The forgetting can begin in the instant that a change takes place… if you’re unaware of the animals’ past presence, then their absence will seem perfectly natural, and the question of whales* in the future simply will not occur to you.” J.B. Mackinnon, The Once and Future World: Nature As It Was, As It Is, As It Could Be.

WRITTEN BY

Apoorva Prasad

You can subscribe to the Outdoor Journal here.

As a journalist-turned entrepreneur, I created The Outdoor Journal to inspire people to travel and spend time outdoors — and thus spark a desire to protect the outdoors and nature. So I was a bit befuddled when many readers asked us in a more generic way, “and when will you do trips?”. My initial response was, “there are so many great adventure outfitters out there, why should we do trips?!”. The readers would ask, “well, there are many, but we just don’t know which one to trust…”.

That was when the lightning bolt struck. People wanted the outdoors in their lives, but they did not seek risk — they sought the perfect illusion of risk, of adventure. Simply creating a media platform wasn’t enough — we needed to tie it all together and engineer an online platform capable of not only listing all the existing companies in the adventure travel industry, but also build an transparent system that could objectively promote good actors and eliminate bad actors from, quite literally, our ecosystem. How could we ensure that companies that willfully damage the environment not get unknowing customers, simply because they had a good website with great SEO or used Facebook for digital marketing better than the good companies? How could we help promote businesses that genuinely that cared about their customers, guides and the environment — but didn’t necessarily know how to build a great website or have a credit card payment gateway or reach international customers via all the confounding means of digital marketing that exist today?

In the last century, media businesses were the “platforms” that performed exactly the same function, relying on editorial integrity to recommend the best companies hence the success of the travel guidebooks, in that ancient era. But the 21st century decimation of the media industry by internet giants has created a deeper problem of trust, than reducing it — from fake reviews to fake news, from meddling in democratic elections by foreign agents, to the lack of authenticity in a world driven by optimizing “likes” and clicks.

On the other hand, we wanted to build an ethical, social impact startup, with the goal of using adventure travel as a way to make the world a better place. This vision was recently validated when we won a major grant award from Booking.com, as an early stage startup in sustainable tourism. Now I would like to invite you, our readers who started us on this journey in the first place, to begin your own journeys with the best partners — on OutdoorVoyage.com.

*Ed’s note: or tigers, or lions, or elephants or…

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Why We Do This

Apr 22, 2019

Earth Day and Earth Week: What Can you Expect From The Outdoor Journal?

Why the world's biggest environmental movement is important to us, an introduction to the Outdoor Voyage, and a sneak peek of The Outdoor Journal's Earth Week content to come.

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WRITTEN BY

The Outdoor Journal

“To educate and inspire all people to experience, enjoy and protect wilderness.”

This is The Outdoor Journal’s mission statement, and during Earth Day and Earth week, when appropriate levels of attention are being paid to the state of our world, and its plight, we will do everything that can to harness that momentum.

The Outdoor Journal is a call to action. We believe in clean air and blue skies. We believe in unpolluted rivers and plastic-free oceans, in pristine rainforests, clean beaches, green hills and open grasslands. We believe in living sustainably, ethical lives, in respect of the planet that has always provided for us. We believe in one Earth, with no nationalities and invented borders. We believe in saving whales and sharks, tigers and orangutans, bears, bees, baobabs and blackwoods. We believe in saving forests and wilderness areas now whilst we still can.

Australian ultra-runner Samantha Gash ran across India to raise money for education in India. The Outdoor Journal partnered with her and asked our ambassador Jonty Rhodes, former South African cricketer and coach, to help highlight her cause.

As you are here, reading this, we hope that you believe in the same thing.

Over the course of the next week, we are going to publish great content so that we play our part in raising awareness. The below will turn to links when each article is published:

Introducing The Outdoor Voyage

Whilst you’re here, given you believe in our mission, we would love to introduce you to The Outdoor Voyage – our booking platform and online marketplace which only lists good operators, who care for sustainability, the environment and immersive, authentic experiences. All listed prices are agreed directly with the operator, and we promise that 86% of any money spent ends up supporting the local community that you’re visiting. Click the image below to find out more.

Cover Photo: A ‘Blue Marble’ image of the Earth taken from the VIIRS instrument aboard NASA’s most recently launched Earth-observing satellite – Suomi NPP. This composite image uses a number of swaths of the Earth’s surface taken on January 4, 2012. The NPP satellite was renamed ‘Suomi NPP’ on January 24, 2012 to honor the late Verner E. Suomi of the University of Wisconsin.
Image Credit: NASA/NOAA/GSFC/Suomi NPP/VIIRS/Norman Kuring

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