Editors Letter. Issue 2. Monsoon 2013.

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... You’re on a long burn, an epic endurance run or a one-push alpine climb. By now, the ability to keep moving comes not from your physical strength, your muscles or your training. It comes from a fire deep within, from your soul, something burning inside that fuels your will to continue.

That is the difference between success and failure, life and death, between making it and not. Running a new media brand is endurance. Can you keep going? Can you keep chasing all those people, converting subscribers, making phone calls, getting those ads that will allow the company to survive and prosper? Our willpower was forged in the arena of endurance sports. That’s why we keep pushing. And remembering to dare, always… Memento Audere Semper.

“Did you bring this magazine in from somewhere”? “No, but seriously — you’re doing it in India, but where is it from originally?” It’s ours.

“Did you bring this magazine in from somewhere”? “No, but seriously — you’re doing it in India, but where is it from originally?” It’s ours. It’s an original product. It’s made in India, by us. We are the best in the world, we say, with quiet, determined egos. It’s possible, we repeat. It’s possible to innovate, yet differently, with great quality, attempting to attain perfection, with value to readers around the world.