The Missing Country: New Zealand Issues ‘New’ World Map

How do you solve being missed off world maps? Take a Prime Minister, a global rock star, a Kiwi comedian and a Hollywood director, create a new map and put yourself at the centre of it.

The Missing Country: New Zealand Issues ‘New’ World Map

This story was made available to The Outdoor Journal via a Tourism New Zealand press release.

This all began 6 months ago when conspiracy theorist Rhys Darby discovered thousands of examples of world maps missing New Zealand. Prime Minister Jacinda Ardern appeared alongside Rhys, who has been on the trail for six months, to solve the unfathomable mystery of how a country bigger than the UK could be missing off so many maps.

“I love New Zealand – it stole my heart, and it feels bonkers anyone could miss it off a map”.

In the update time the duo is backed by world renowned director and fellow Kiwi, Sir Peter Jackson who shares his theory with the world that New Zealand is closer than they think. In fact, it’s in the middle of the earth. Sir Peter’s involvement in the investigation was a natural connection as the man responsible for bringing Middle-earth to life.

Picture: Tourism New Zealand

Long-time friend of New Zealand, British rock star Ed Sheeran even manages a cameo…not surprising given his recent tea and scones date with PM Ardern and close connection with Sir Peter, performing the sound-track ‘I See Fire’ on one of his epic Hobbit films.

Both of the videos can be watched below:



Prime Minister Ardern says, “I’ve loved seeing the global response to our campaign. With a little help from Sir Peter, my hope is that people will see New Zealand right where it deserves to be - on the top of their list of places to visit!”

Created by Tourism New Zealand as part of its global marketing efforts and is the follow-up to the original video launched six months earlier. Join the conversation, using the hashtag #getNZonthemap and find out more at